Today, there are more and more products on the market, and the competition is tighter. This is why we could say that the best ally to stand out in the digital ecosystem is to have a good design and offer an excellent user experience. The user experience is where the so-called micro-interactions start to play a paramount role, helping our products to provide a higher quality experience and making them more attractive to the user. But what are they?Read more
Typography is an essential element of app design, enabling comprehensibility and user experience. This complete guide on mobile app typography covers fonts, contrast, hierarchies, and whitespace. It will give you the skills to build beautiful and legible apps in no time.Read more
UX (User Experience) and UI (User Interface) are two technical concepts, gaining more popularity in the public eye. Both terms are highly used in app developing and designing purposes today. With the advancement in technology, UI/UX Design in mobile app development nowadays gained a spotlight and has become a human-approach widely used in the techno industry. Although both share the skill set and tools for the same knowledge base, there is a lot of difference. Yes, UX and UI are not the same.Read more
In the below article, we highlight the importance of Mobile UI in fintech/banking onboarding, and list the ingredients needed for this to be effective. We’ve used the example of Onboard, a platform designed especially for banks and fintechs, which uses facial biometrics as part of the onboarding process.Read more
In the 1980s, tech’s glory alone wowed audiences. Digital realities were a new landscape, and they found acceptance because (being the emotional beings humans are) we were fascinated, pleased, and intrigued by the possibilities.
Fast forward to 2020 and oh, how audience expectations have changed.Read more
You have one unread message, your order is waiting for you at the point of issue, your tweet is liked by the person for whom you wrote it – all this good news is brought by push notifications.
Push notifications are small pop-ups that inform you of something important (or not) and appear on your smartphone’s screen even when you do not use the app. It’s a great marketing tool for user engagement, retention, building user loyalty, and increasing conversion.Read more
Let’s be honest:
Designers, especially those working with mobile apps creation, rarely think of text content they’ll use there. Well, they know there will be some text in the app, but they rely more on UX writers here: What content a writer gives — that will go to the layout, right?
Not quite.Read more
The worst that can happen to a kick-ass application is a user long-pressing the app icon and hitting the X button. And what’s worse? That’s a user potentially forever lost.
When product developers compare key performance indicators with desired outcomes, they often look for a disparity between expectations and reality. For starters, the one parameter that goes into consideration in most cases is first impressions.Read more
You’ve got a brilliant idea, a pool of investors, an exceptional roadmap, and advanced technology to create the mobile application that would take smartphone users by the storm.
Seems perfect, but hang on!
Let’s say you’re working on an important task and an idea crosses your mind. You want to document it, so you decide to use a note-taking application. Most apps go by the 3 Second load-time Rule. But no matter how fast the app lets you in, you are bound to feel it’s taking forever.Read more
A lot of designers focus on designing cool-looking interfaces and experiences. They A/B test and do user testing to optimize the app to provide the perfect experience. When we’re testing, we don’t often think about what happens when the connection is slow or dropped.
For us designers, a connection failure or slow network is a temporary problem that warrants nothing more than an error message.Read more