The number of mobile phones across the world has increased dramatically throughout the past decade. It is estimated that most users spend around 88% of their time on their mobile phones using apps. In other words, the world’s mobile app screen time consumption is a lot.
This fact comes as no surprise. Apps have the power to make our lives more comfortable, and there’s practically one for every possible thing you can imagine. The downside is that, as competition increases, it becomes harder to make a given app stand out. Not only is it expected for an app to surpass its competitors. It also has to avoid certain mobile app ux design mistakes that might be detrimental to its key metrics like engagement.
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