Introduction
The worst that can happen to a kick-ass application is a user long-pressing the app icon and hitting the X button. And what’s worse? That’s a user potentially forever lost.
When product developers compare key performance indicators with desired outcomes, they often look for a disparity between expectations and reality. For starters, the one parameter that goes into consideration in most cases is first impressions.
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You’ve got a brilliant idea, a pool of investors, an exceptional roadmap, and advanced technology to create the mobile application that would take smartphone users by the storm.
Seems perfect, but hang on!
Let’s say you’re working on an important task and an idea crosses your mind. You want to document it, so you decide to use a note-taking application. Most apps go by the 3 Second load-time Rule. But no matter how fast the app lets you in, you are bound to feel it’s taking forever.
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A lot of designers focus on designing cool-looking interfaces and experiences. They A/B test and do user testing to optimize the app to provide the perfect experience. When we’re testing, we don’t often think about what happens when the connection is slow or dropped.
For us designers, a connection failure or slow network is a temporary problem that warrants nothing more than an error message.
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First impression matters! Visitors reaching a website or an app judge whether they can trust the company behind it based on the initial appearance of the app/website.
Our brain is wired to make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and apps and websites are no different. A Google research study found that it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave.
Read moreWe’re currently experiencing content gold rush. It seems like everyone today is blogging — no matter how mediocre, no matter how un-original the content. Blogging is a great way to prove your authority on a given topic, and everyone is getting on board.
Erica Berger of The Economist says we have reached “Peak Content”, a time of hyper-competition and extreme saturation when it comes to content marketing.
So, what can marketers do to get heard in all this noise? Well, the answer is simple — Differentiate!
We are huge fans of the lean startup movement. We champion it religiously to all our clients because it helps them iteratively build a product using the build-measure-learn philosophy. But lately there’s been a lot of confusion surrounding the concept of an MVP from many founders.
Minimum Viable Product (MVP) is one of the core philosophies of the Lean movement.
Most companies today don’t compete over technical innovation but on how they can innovate over user experiences and differentiate the experiences they provide to customers.
For the tech industry, the trend started with Apple revolutionising products with focus on user experiences. Now it’s used by companies like Google, Airbnb, Pinterest, Warby Parker, Slack, Wework, etc.
By investing heavily is how they design their experiences.
Despite this key differentiating factor, we see that many startups do not value user experience research and design as much as they should. Most of them understand the value of good design, but that isn’t what experience design is all about.
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