Splash Screen: Designing a Successful Launch Experience for Your Mobile App

Designing mobile app splash screen
Animated Flat Camera Icon by Kushagra Agarwal

You’ve got a brilliant idea, a pool of investors, an exceptional roadmap, and advanced technology to create the mobile application that would take smartphone users by the storm.

Seems perfect, but hang on!

Let’s say you’re working on an important task and an idea crosses your mind. You want to document it, so you decide to use a note-taking application. Most apps go by the 3 Second load-time Rule. But no matter how fast the app lets you in, you are bound to feel it’s taking forever.

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Splash Screens vs Creating a Seamless App Launch Experience For Great First Impressions

Great Mobile App Launch Experience With Splash Screen - by Jonas Naimark for Google via Dribbble
by Jonas Naimark for Google via Dribbble

First impression matters! Visitors reaching a website or an app judge whether they can trust the company behind it based on the initial appearance of the app/website.

Our brain is wired to make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and apps and websites are no different. A Google research study found that it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave.

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