UX (User Experience) and UI (User Interface) are two technical concepts, gaining more popularity in the public eye. Both terms are highly used in app developing and designing purposes today. With the advancement in technology, UI/UX Design in mobile app development nowadays gained a spotlight and has become a human-approach widely used in the techno industry. Although both share the skill set and tools for the same knowledge base, there is a lot of difference. Yes, UX and UI are not the same.Read more
The worst that can happen to a kick-ass application is a user long-pressing the app icon and hitting the X button. And what’s worse? That’s a user potentially forever lost.
When product developers compare key performance indicators with desired outcomes, they often look for a disparity between expectations and reality. For starters, the one parameter that goes into consideration in most cases is first impressions.Read more
We’re currently experiencing content gold rush. It seems like everyone today is blogging — no matter how mediocre, no matter how un-original the content. Blogging is a great way to prove your authority on a given topic, and everyone is getting on board.
So, what can marketers do to get heard in all this noise? Well, the answer is simple — Differentiate!Read more
We are huge fans of the lean startup movement. We champion it religiously to all our clients because it helps them iteratively build a product using the build-measure-learn philosophy. But lately there’s been a lot of confusion surrounding the concept of an MVP from many founders.
Minimum Viable Product (MVP) is one of the core philosophies of the Lean movement.Read more
Most companies today don’t compete over technical innovation but on how they can innovate over user experiences and differentiate the experiences they provide to customers.
For the tech industry, the trend started with Apple revolutionising products with focus on user experiences. Now it’s used by companies like Google, Airbnb, Pinterest, Warby Parker, Slack, Wework, etc.
By investing heavily is how they design their experiences.
Despite this key differentiating factor, we see that many startups do not value user experience research and design as much as they should. Most of them understand the value of good design, but that isn’t what experience design is all about.Read more