First impression matters! Visitors reaching a website or an app judge whether they can trust the company behind it based on the initial appearance of the app/website.
Our brain is wired to make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and apps and websites are no different. A Google research study found that it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave.Read more